Why a professional headshot matters for a small business

May 30, 2017

Let’s face it - people are the face of a business! 




It is important that a potential client knows who he is dealing with. After all, people buy not from companies, but from other people. Especially when it comes to smaller companies, who hasn’t established a solid brand yet. 

Here’s why it’s important to invest in professional headshots for you and your team. 

1. You’ve got only one first impression 

They say, don’t judge a book by the cover, but as a matter of fact, first impression matters for online businesses too. Companies often invest in a professional and user-friendly website, social media profiles, but can neglect the ‘about us’ or a ‘team’ subject. Low-quality pictures or no pictures at all are lowering the chances of gaining the trust of your potential consumer. 


2. A picture is worth a thousand words

You can find sites with an elaborate copy describing the fantastic team of people who would be working with you if you’ll choose their services. But what is missing? Pictures. 

If the personal profile says that the CEO is an experienced businessman and account managers are very friendly, be not afraid to put their professional headshot on a company page. 

A consumer may not be convinced to get on board with a company until seeing a smile on a professional’s face. 



3. Showcase your professionalism 

You are describing yourself as a perfectionist who offers professional services, but your headshot is a low-quality shot on a phone? Something is not right. 

Make sure that the headshot will reflect who you are, what are the company values and why is it worth to work with you. 

4. Multiple use

Professional headshots are great for a website but will get the job done also on LinkedIn, other social media profiles, company brochures and marketing materials and press releases. 

There is not rule about the expiry date of your headshot, but if you used to wear a long hair and now you are a crew-cut guy, make sure the headshot is up to date with your major image changes. 



While making headshots for the companies, we’ve got one rule - NO PLAIN WALL BACKGROUND.

It’s boring, it’s NOT professional and it looks artificial. No-one pictures themselves like this in real life, so why doing it when it comes to company headshots? 

It is crucial to take a picture of someone in its natural environment. E.g. If you are a director who normally doesn’t sit behind his desk all day, taking such a headshot wouldn’t make sense, but a picture with a working team in the background sounds more natural and true, doesn’t it?

Now take a look at a headshot with a plain wall background we found online and a headshot we took in employee's working environment. 


Leave us a comment which one you like better :)































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